Full-stack Digital Strategist
You’ve built something great. Now let’s make it unstoppable.
I help ambitious businesses grow smarter, with full-stack digital strategy, marketing project leadership, and performance-driven media buying.
Free 30-minute consultation · No commitment
Trusted by teams at Goop, Posh Peanut, and HumanN
Certified across the full marketing stack
Worked with
Selected growth work across consumer, ecommerce, wellness, luxury, and platform brands.
Goop
Posh Peanut
HumanN
BNP PARIBAS
Upwork
$250M+
Revenue generated
15+ yrs
Full-stack growth leadership
40+
Brands and teams supported
7 stages
Marketing 1.0 to 7.0 framework
Industry experience
Health & Wellness
Hospitality
SaaS
E-commerce & Retail
Local & Multi-Location Services
Services
Full-stack marketing, from strategy to execution.
I offer full-stack marketing strategy, project management, and media buying to help brands grow faster, smarter, and with purpose.
Marketing Strategy & Growth Management
Strategic planning, funnel mapping, and team alignment to scale your business with clarity.
Performance Media Buying (Google, Meta & More)
Full-funnel campaigns across Google Ads, Meta, YouTube, Pinterest, and programmatic networks.
SEO & Website Optimization
Technical and content SEO, UX audits, CRO recommendations, and on-page improvements.
Email & Retention Marketing
Lifecycle flows, segmentation, and automation strategies to increase customer lifetime value.
Cross-functional leadership to manage marketing calendars, deliverables, KPIs, and performance.
Data & Tracking Implementation
GA4, GTM, pixel integration, attribution setup, and campaign performance dashboards.
Lead generation
For service businesses, growth is measured in qualified enquiries, not impressions. I build lead engines that capture high-intent demand at the moment someone is ready to book, then make every enquiry traceable back to the spend that created it.
Google Local Service Ads
Search and Maps demand capture
Call and form lead tracking
Appointment-ready landing funnels
E-commerce growth
For product brands, profit lives in the gap between acquisition cost and lifetime value. I build full-funnel systems that scale spend without eroding margin, then hold every channel accountable to contribution rather than last-click credit.
Shopping and Performance Max structure
Creative testing and audience scaling
Retention and lifetime value flows
Blended ROAS and margin reporting
Marketing 1.0 to 7.0
Most growth problems are maturity problems.
The real question is which stage of your growth system is ready to compound next, and where the biggest opportunity is right now.
1.0
Foundations
Offer, audience, tracking, site basics.
2.0
Traffic
Search, social, paid media, discovery.
3.0
Conversion
Landing pages, CRO, checkout, intent.
4.0
Retention
Email, lifecycle, repeat purchase, LTV.
5.0
Attribution
Dashboards, QA, source of truth.
6.0
Automation
Workflows, testing cadence, team rhythm.
7.0
Intelligence
AI, forecasting, decision systems.
Where this leads
Get the system right, and every stage compounds. Traffic converts more predictably, retention protects the gains, and the data finally tells you what to do next.
Why work with me
An Augmented Human who connects every moving part of growth.
I design and manage high-performance ecosystems that align data, creative, media, and strategic intent. From consulting to execution, I bring a full-stack approach that brings clarity, unifies teams, and scales what works.
I’ve led growth for eCommerce brands, digital platforms, and luxury companies, delivering strong results alongside clarity and momentum.
360° Marketing Vision
From first touch to final conversion, I help brands see and optimize the full customer journey alongside the metrics that matter most.
Data + Execution in Sync
Whether it’s ROAS, CPA, or LTV, my decisions are always driven by data and tied to bottom-line goals.
“I don’t just advise, I take ownership, lead cross-functional teams, and deliver.”
METHOD
How I work.
01
Diagnose
Understand the business, the customer, the evidence, and the actual bottleneck.
02
Decide
Prioritize the opportunities most likely to influence growth, and say no to the rest.
03
Build
Connect strategy, campaigns, data, teams, and AI-assisted workflows into one system.
04
Improve
Measure outcomes, learn from performance, and scale what works.
SELECTED CASE STUDIES
Strategy in action.
Goop
Full-Funnel Acceleration with Goop
Goop’s paid media had grown faster than its structure. I rebuilt the Google Ads account from the ground up, then brought YouTube and Display in as real conversion drivers instead of afterthoughts. With weekly testing across audiences, campaigns, and creatives, the funnel started working as one system, and revenue followed.
Posh Peanut
Performance Marketing Overhaul for Posh Peanut
Posh Peanut’s account was leaving money on the table. Branded and non-branded demand were blurred together, hiding what was actually driving sales. I separated the two, tightened search segmentation, and put real control behind shopping and budgets. The cleaner structure paid for itself almost immediately, with ROI climbing from the first weeks.
HumanN
Driving Conversion & Efficiency for HumanN
HumanN sells multiple health products, each with its own buyer, and the account treated them all the same. I built a tiered campaign system with audience-specific landing strategies, then connected Search, Shopping, YouTube, and granular bidding into one engine. Conversion became more efficient, and for the first time performance was actually easy to read.
Atlas
Growth Systems for Atlas
Atlas needed more than campaigns. It needed a growth system where acquisition, conversion, and retention pull in the same direction. I aligned every moving part around the metrics the business actually lives on, then built a connected operating rhythm across strategy, media, measurement, and execution. The full story is in the case study below.
In their words
What it’s like to work together.
Cristiano was a game-changer for us at Goop, boosting revenue with his strategic, data-driven marketing. His expertise transformed our campaigns and delivered outstanding results.
Marketing Manager
Goop
Cristiano did outstanding work. We enjoyed working with him and he was reliable, effective, capable and skilled. He delivered high quality work.
Performance Marketing
437 Swimwear
Cristiano went above and beyond for our project. He knocked out things that were required and added a TON of extra value. Highly recommended!
eCommerce Project Manager
KEOCH
Common questions
Before you reach out.
What's the minimum engagement?
How much should I expect to invest?
Do you work with agencies I already have?
How do you report progress?
How fast do you respond?
Before the call
What happens after you book.
01
Confirm your slot
Pick a time and get an instant calendar invite with the call link.
02
Share your context
Send goals, channels, and current numbers ahead of the call.
03
Leave with a direction
You leave with your highest-leverage growth priority mapped, either way.
Free consultation
Schedule Your Complimentary Consultation
A first call should remove ambiguity rather than add another pitch deck. We use it to find out whether there is a real growth-system opportunity worth pursuing together.
Book your free consultation
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