Ready to Scale Your Marketing?

Take your ad account from steady to unstoppable. I help brands scale with precision through full-funnel strategy, advanced media buying, and marketing leadership.

Scaling Isn’t About Spending More

It’s About Spending Smarter

If your Google Ads or Meta campaigns have plateaued, or scaling just leads to wasted budget, it's time to rethink your growth strategy. I help brands scale profitably by building marketing systems that support real, sustainable growth — not just inflated spend.

Full-Stack Growth Strategy

Advanced Account Structure

Campaign segmentation, bidding strategy, and budget allocation for scale-readiness.

Full-funnel campaigns across Google Ads, Meta, YouTube, Pinterest, and Scale beyond a single channel with integrated media across Google, Meta, TikTok & Programmatic.

Multi-Platform Expansion

Creative & Funnel Alignment

Match creative, copy, and landing pages to each funnel stage for consistent conversion performance.

A collection of logos for Shopify, Google Analytics, Google Ads, WordPress, TikTok, Triple Whale, HYROS, Bing, Pinterest, Facebook, and Instagram arranged in two rows.

I offer full-stack marketing strategy, project management, and media buying to help brands grow faster, smarter, and with purpose.

Illustration of a man presenting a billboard labeled 'ADS' with an image and text, surrounded by a target with an arrow, a loudspeaker icon, plants, and city buildings in the background.

  • Former Marketing Director managing six-figure daily budgets

  • Proven experience scaling eCommerce and service-based businesses

  • Full ownership of performance — from strategy to execution

  • Data-backed decisions using GA4, Northbeam, Meta, and Google Ads reporting

  • Continuous optimization and testing — no guesswork

What Sets My Process Apart

Visual KPI Grid:

  • +75% Revenue Uplift

  • 4.5x ROAS Maintained During Scale

  • -32% CPA Reduction

  • +68% Increase in Conversion Rate

*Real data from scaled campaigns in health, fashion, and DTC verticals.

“I don’t just advise, I take ownership, lead cross-functional teams, and deliver.”

Full-Funnel Acceleration with Goop

A luxury lifestyle brand needed to unify paid media and strategy across channels. I rebuilt their Google Ads structure, introduced YouTube & Display as conversion drivers, and implemented weekly testing across audiences and creatives.

A woman standing in front of a wall made of pink and red roses, with the words 'the Gop lab' in white text in the upper right corner.

Performance Marketing Overhaul for Posh Peanut

I took over an account spending heavily with low returns and rebuilt it from the ground up. By combining intelligent search segmentation, branded vs. non-branded budget control, and shopping optimization, the brand saw immediate ROI uplift.

Posh Peanut storefront with teal awning and window display of various sweets and baked goods.

Driving Conversion & Efficiency for HumanN

With multiple SKUs across health verticals, HumanN needed structure and scale. I introduced a tiered campaign system across Search, Shopping, and YouTube, with audience-specific landing strategies and granular bidding.

A bottle of human Super Beets heart gummies with a red and white label, illustrating black gummy candies, and three gummies beside the bottle. The background has a red side panel with white text indicating it's the number one cardiologist recommended beet brand for heart health support.

Brands That Grew with Me

“I don’t just advise, I take ownership, lead cross-functional teams, and deliver.”

- Goop

“We didn’t just grow — we grew profitably, thanks to Cristiano’s full-funnel approach.”

- 437 Swimwear

Let’s Scale, Strategically and Profitably

Book Your Strategy Session

Book a 1:1 strategy call and get a custom roadmap to scale your Google Ads, Meta, or full marketing ecosystem. Whether you’re spending $5K/month or $150K/month, I’ll help you unlock the next level — with the data and structure to support it.